Flagship Models No Longer Available in Germany
As of July 2025, Tesla has quietly halted new orders for its premium Model S and Model X in Germany. The vehicles have vanished from the German version of the Tesla website, where now only demo vehicles and certified pre-owned units remain available. New orders? Not possible.
The move follows a subtle facelift that was recently introduced for both models in the U.S., but reports suggest the updated versions won’t be offered in Germany—or several other European markets.
Modest Facelift With a Focus on Style and Comfort
Tesla unveiled the refreshed versions of the Model S and Model X in June, but the updates are relatively restrained. The exterior received minor tweaks to the front and rear bumpers, and two new paint colors—Frost Blue Metallic and Diamond Black—are now available at an extra cost.
The Tesla logo is now black, and new wheel designs help modernize the cars’ appearance. On the Model S Plaid, revised diffusers and air intakes aim to improve aerodynamics and driving stability. Inside, Tesla added more sound insulation, ambient lighting, and brought back the option of a classic round steering wheel.
However, no changes were made to the battery or range. The Long Range version of the Model S still offers around 660 kilometers (410 miles) on a full charge, according to the U.S. EPA cycle. Despite the modest refresh, prices in the U.S. have gone up: $84,990 for the Long Range and $99,990 for the Plaid—both $5,000 more than before.
Lack of Demand in the Luxury Segment
Sales data highlights the challenges Tesla is facing with its high-end lineup. In the first half of 2025, just 58 new Model S and 59 new Model X vehicles were registered in Germany—a stark contrast to the popularity of its more affordable models. Over the entire year of 2024, both luxury models together saw only 666 new registrations in the country.
In comparison, the Model 3 sold 7,012 units in 2024, while the Model Y led the way with 29,896 sales. Given these figures, continuing to certify and sell the Model S and X in markets like Germany has become economically unjustifiable.
Germany Isn’t the Only Market Affected
Germany, Tesla’s third-largest European market, isn’t the only country where these models have disappeared. The UK and Norway—ranked second and first, respectively, in terms of Tesla’s European sales—have also seen the removal of both models from the online configurator.
So far, Tesla hasn’t clarified whether this is a temporary pause or a permanent withdrawal. The company has offered no formal statement or reasoning behind the decision.
End of an Era for Tesla’s Flagship EVs?
Tesla’s decision to quietly phase out its flagship electric sedans and SUVs from key markets may mark a significant shift in strategy. Without public announcements or clear plans for the future of these models in Europe, speculation is mounting.
Is Tesla streamlining its lineup to focus on its top sellers? Or could this be a sign that the luxury EV segment is simply no longer viable for the brand in certain regions? For now, the fate of the Model S and Model X in Europe remains uncertain.